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Article: The Pop-Up as Brand Architecture: From Concept to Cultural Moment

The Pop-Up as Brand Architecture: From Concept to Cultural Moment

A pop-up is not just a space, it’s a three-dimensional expression of a brand’s universe. In this case, a loungewear label returned to Zurich’s Bahnhofstrasse, the place where its story began, for a one-day lounge event that merged retail, hospitality, and cultural relevance. Guests moved through a setting designed with precision: three understated racks, grand floral arrangements, curated jazz, and coffee from one of the city’s most notable spots. Goodie bags in collaboration with a premium cosmetics brand added a tactile takeaway, while the guestlist balanced press, buyers, influencers, and VICs. The result was more than a product presentation, it was a living moodboard where resortwear, loungewear, and hospitality seamlessly converged, making the brand not just seen, but felt.

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Live from Bed: A Listening Experience with The Dolder Grand - ILHEMENT

Live from Bed: A Listening Experience with The Dolder Grand

ILHEMENT doesn’t just place brands, we stage worlds. In collaboration with The Dolder Grand, we transformed a luxury suite into an intimate sonic universe, pairing live music with the comfort and e...

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Optics with Identity: PR & Press Strategy for Nirvan Javan Eyewear - ILHEMENT

Optics with Identity: PR & Press Strategy for Nirvan Javan Eyewear

Minimalist eyewear demands maximum clarity. For Nirvan Javan, ILHEMENT crafted a press and placement strategy built on precision — placing the brand across editorial pillars like Monocle, while pos...

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