Minimalist eyewear demands maximum clarity. For Nirvan Javan, ILHEMENT crafted a press and placement strategy built on precision — placing the brand across editorial pillars like Monocle, while positioning it within a wider cultural conversation. With direct access to 3,000+ global journalists and editors, our work spans gifting, interviews, product storytelling, and campaign development. The result? Not just press coverage — but a narrative with substance.