For our latest activation at Zurich’s Bahnhofstrasse, we explored the intersection of architecture, movement, and the private ritual of departure.

In collaboration with Genesis and Soho House & Co, we transformed a subterranean garage into a brutalist sanctuary. The setting served as a raw, industrial backdrop for a collection designed to move seamlessly between the city’s pulse and the quiet of the road.

By layering refined wools and structured cottons against concrete and cinematic projections, we redefined loungewear as the modern uniform for the transition from the lobby to the driver's seat.

A weekend of presence, perspective, and curated mobility.