Rewriting Heritage: Curating the Neue Zürcher Zeitung’s First-Ever Lifestyle Collection

In partnership with one of Europe’s oldest newspapers, ILHEMENT has reimagined heritage through the lens of contemporary Swiss design. Following a successful summer capsule of essentials — canvas totes and caps crafted in Portugal — ILHEMENT now presents The Heritage Collection 1780, the NZZ’s first-ever autumn apparel drop. Merging editorial legacy with quiet modernism, the capsule is understated yet historically rich, blending clean silhouettes with storytelling that activates a new generation around institutional identity.